Cloud Community: Cloudburst releases Russia's first collection of clothes with NFC chips on the blockchain
Moscow, December 17, 2018. — The Cloudburst brand presented a limited collection of clothes with embedded NFC chips from the fashion tech firm Verisium, which has created a cloud solution using blockchain technology based on the Microsoft Azure platform. This project has no analogues in Russia and its main goal is to help Cloudburst create a unique community with the clients of the brand, based on two-way communication, mobility and exclusivity.
“Using modern technologies in creating clothes, we strive to bring our customer experience to a new level. This project with Verisium gives us the opportunity to establish communication with our customers, to share new releases and individual offers, naturally forming a unique thematic community”, commented Maxim Constantin, a designer with Cloudburst.
Verisium will help Cloudburst improve communication with its customers by providing the ability to communicate with them directly through smart clothes. The buyer needs only to scan the NFC chip using the Verisium application (available through both the Apple AppStore and Google Play).
Today it is no longer enough for brands to offer just a piece of clothing – the buyer needs a comprehensive service.
“The joint project with Cloudburst became special for Verisium, as our key idea is perfectly combined with the brand’s mission to help the client feel special, thanks to exclusive interaction formats and access to a closed brand community,” says Eldar Hayretdinov, co-founder of the Verisium project.
“Today it is no longer enough for brands to offer just a piece of clothing – the buyer needs a comprehensive service, which maximizes the experience of purchasing and using the product. Our joint project between Cloudburst and Verusium perfectly illustrates how modern technologies, such as the cloud and blockchain, allow companies to implement new business models and find new channels and forms of communication with consumers, thus obtaining new opportunities for growth and development in the digitalization era”, said Konstantin Goldstein, a leading Microsoft Technical Evangelist in Russia.
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Cloudburst is a young and ambitious Russian brand of functional and technologically innovative clothing. The brand’s first collection was presented in 2017. Presently, Cloudburst carries two full-fledged collections, and every three months the company also presents “drops” without being linked to the season in the deadstock format (items are issued once).
All brand products are strictly limited and have individualized serial numbers. This form of exclusivity has gained Cloudburst fans all around the world, and the brand’s clothing has been used multiple times in advertising campaigns, in particular those for Red Bull and Adrenaline Rush.