Question & answer
1. Is there any protection against copying RFID tags?
– Each chip has a unique number, called the UID – this number is hardcoded into each chip during its production. This is an ISO standard, and there are just a few companies in the world that produce NFC chips, because this is nano-production. To date they have not yet learned how to create fake UID chips.
– All data on the chip is signed with both the brand’s private key (EC DSA 256) and the chip manufacturer’s private key. This “digital signature” is written to the chip and checked each time the chip is scanned. By the way, this allows you to make a scan even when your device is offline and there is no access to the database in the cloud.
– Each chip has a scan counter, which we synchronize with the database. That is, the chip counts how many times it has been counted and transmits this number during each scan. This means that even if anyone does learn to how to copy NFC chips with duplicate UIDs and bypass the digital signatures, only the product with this UID and the correct number of scans will be recognized as the original one.
2. What is the concept you have in mind to use to combat counterfeiting?
Our main idea is to protect the goods both on the physical level (using the security mechanisms onboard our NFC chips) and on the digital level (the item’s entry in the blockchain). We use the blockchain only as an immutable database containing the information about the original goods (we are in no way associated with cryptocurrency). The immutability of the blockchain prevents anyone’s adding fake products to the original database. Thus, this further improves the overall reliability of our authentication processes.
3. Perhaps the brand client is new, and is early in the development of his business and is mainly concerned about developing his distribution and retail processes. Why should he take interest in authentication technology now?
We believe that incorporating the NFC chip embedding process in a brand’s labels need not hinder the product distribution and retail development. In fact, we propose that it contributes to that process in at least two significant ways:
- First, one will distinguish the brand favorably against other brands because this feature has become a very trendy improvisation
- Second, the brand will instantly be able to track how distribution and marketing are progressing, because we provide analytics data from the scans (such as what, where and when we scanned).
This is extremely useful, because the producer can look at interest levels of buyers in different regions; additionally, he can add personalized content, such as making additional offers, or invitations to special events for those who purchased the product, therefore keeping them in the sales loop.
4. How is your product relevant to our industry (fashion brand products)?
We think our product is relevant to your industry in several ways:
- It protects the most valuable part of your business – your customers – by giving them a way to make sure that they are spending their money on your product and not on a clever fake.
- The analytics data that is provided from product scans during its time in the supply chain; the products’ time on display in the shop; and the place and date of sale (even purchase price), gives valuable insight to you about how your product is actually received in the real world.
- The ability of tagged products to provide a constant link to you means you can push out items or events of interest to your customers and keep them engaged with your brand.
- All of this can generate “buzz” about what your brand is doing, as your customers describe their experience with your product to their friends. The high-tech angle of Verisium is quite trendy, and is sure to grab interest of people who are not interested in fashion, even, but who are interested in the Internet of Things and this new set of features that is coming into the marketplace.
- That buzz and the continued engagement can build more loyal customers that come to you again and again.
5. Why would anyone be interested in downloading your application for their device?
First of all, it is an opportunity for customers to make sure they are buying your product. There are a lot of clever fakes out there, so a discriminating customer is likely to appreciate the assurance of authenticity.
Second, upon purchase, the customer can receive unique content related to the product they purchased. This is very trendy and the customers who buy your products will enjoy the sense that they are part of something exclusive and mega modern.
If the brand announces an opportunity to get a special offer or a bonus through a scan when buying any product, very few people from the target audience will be able to stand aside.
In addition, this is a great opportunity for people who do not like to communicate with sales representatives to receive information directly from the manufacturer.
A brand can convey its identity in multi-brand stores among many other brands of clothing presented.
It is very easy to use! All one needs to do is tap their phone against the item.
Our solution works not only at the pre-sale stage, but also after the buyer has purchased the item. Since the usual labels like the instructions with tips on care, store addresses, etc. are cut off immediately, a well-placed NFC chip will always be at hand. At the same time, it will not be annoying and it will not interfere with the wearing of the product. The chips themselves withstand ironing and laundry.
Finally, there is “viral marketing” that can take place, when consumers who are asked where they purchased a given item can show the product card in the application or advise interested people to also download the app.
Thus, exciting the interest of users to our application is the result of out joint effort: Verisium works to improve and develop the functionality of the solution, SMM activities; and the brand develops the plan of what to download for the customer, such as relevant and interesting content.
We can hold a demonstration for you so that you can personally evaluate the solution and the scanning process on behalf of both the brand and the buyer.
6. Why not use QR codes instead? We can surely write the same information to these, right?
Do you want it to be Customer friendly? Then use NFC.
Now QR is already out of fashion and is even perceived negatively.
A QR code does not have a unique character, so it can be easily copied. This makes product authentication impossible.
NFC chips may be beautifully embedded in the labels; they are not visible, and they are very convenient to use.
7. And what will happen if a person gets a different phone? How do we know it was the same person who scanned other products?
At this time, we determine individual users by the device from which they scan. However, we plan to add improved authorization which will allow us to keep a history of scans of each specific user, even if those scans come from different devices.
8. Why do I need an application?
The Verisium application is a technical necessity through which a device recognizes an NFC tag.
The application is necessary for iOS devices, but in order to simplify and unify the process and to support Android users, we made an app that is offered for everyone on both platforms.
Also, it is the application that allows you to make the content exclusive and dynamic (ie, offers, invitations to shows, etc.).
9. What are the benefits of your solution?
Verisium allows you to:
1 – protect both you and your customers’ investment in your products by providing proof of authenticity
2 – create a community around your brand
3 – spread the word about your brand and its products
4 – enable your customer to feel that he is part of your brand
5 – interest your customers with various news and offers, which will make them more loyal
More loyal buyers = more sales.
10. How durable are the NFC chips? Can items with them embedded be washed or ironed?
NFC chips are resistant to washing and ironing. The chip manufacturer guarantees a minimum of 50 washes.
If you still have any questions feel free to write and call us.